Litigiven produces tools to support plaintiffs and improve access to the litigation process. I lead the user experience team at Litigiven to design tools that use artificial intelligence to reduce overhead on document preparation, streamline case research, and ease pain points in the client intake stream.
I oversee a small team of three designers. One of my first initiatives with Litigiven was to introduce agile task tracking from waterfall (we triage out design stories twice weekly, and I oversee design review at least once weekly). My focuses have been growing the design team and advocating for UX design (Litigiven is early-stage and lacks the design maturity of a later startup), as well as establishing sustainable design artifacts (reusable components, airtight typographical hierarchy, and a style guide). I've recommended and installed improved tooling that makes sense for our environment: in our case, Figma, Jira, and Zeplin.
Human-centered design was a new concept to this organization. I ran user interviews and testing with attorneys, law students and plaintiffs to generate feedback and feature requests that shaped product direction through our first rounds of iteration.
From these sessions, we honed a laser sight on our user base and their potential gain creators: for attorneys, things like improving client communication and reducing wasted time on discovery, and for plaintiffs, improving orientation to the overall litigation process, and what their options were. These user insights afforded us opportunities to improve the areas of our product that most directly spoke to those gain creators, and really pushed our "wow" factor to the next level.
Due to the lean nature of our team, I've personally designed hundreds of iterations to stand up our MVP feature list (from wireframing to final product) in under two months. This work has necessitated extremely transparent communication with the engineering team, the technical ability to delineate designs in terms of CSS styling and flexbox layouts, and a readiness to quickly pivot direction based on user feedback and stakeholder needs.
Finally, as the lead of the design department, I routinely report on progress and KPI's to the Litigiven C-suite to ensure that the design-dev cycle remains in sync with their intended product direction. This often includes summarizing patterns in our user base, and ensuring precision in our messaging to our target audience.
Formbricks is an open-source tool for data gathering through integrated microsurveys. I audited the tool to assess its keyboard navigability, so that the tool would comply with W3C keyboard compatibility standards.
I assessed the design elements of Formbricks against the main pillars of keyboard navigability (cycling through focusable elements with Tab/Shift+Tab, activating CTA's with Enter, navigating within site subsections with arrow keys, canceling out of dialogs with Esc).
After aggregating an issues list, I graded them according to their threat to the user experience and navigability. Using Figjam, I synthesized the issues list for an executive summary.
Following executive review, I created wireframes for the areas in which component design needed updating. The major improvements focused on creating skip links for element-heavy pages and clearer focus states for many interactive elements.
Stronger U is a fitness brand that prides itself on its personalized approach with its clients to meet their goals. I worked with a product design team to execute an accessibility audit, identifying areas that could be made more accessible to their user base, and more closely comply with WCAG 2.0 guidelines.
My research and testing specifically focused on screen reader and keyboard navigation. Many people use screen readers to navigate the internet: my work attempted to improve areas that weren't as navigable using an alternate control scheme. I navigated Stronger U's landing pages using NVDA, a popular screen-reading software.
My findings showed that Stronger U was usable for an able user, but had some shortcomings for sight-impaired users. Many sight-impaired users will not navigate via the conventional page scroll behavior, but will advance through focusable elements with Tab, or advance through header-tagged sections using the H key. To improve this, I reviewed Stronger U's HTML composition with the engineering team to ensure that <H> tags were appropriately hierarchically defined.
Additionally, Stronger U made heavy use of interactive elements throughout their site, which can be an obstacle for some users if the interaction relies on mouse activity. I addressed this with two approaches: in some places, the interactive elements could simply be reorganized to plainly lay out all the content without interaction. In others, I worked with the engineering team to add aria label attributes to the elements in question and clarify their intended purpose to screen reader users.
Kandji produces device management and deployment products for Apple devices at the fleet level. Our product design team were contracted to Kandji for UI and user journey improvements on retainer.
The iterative process consisted of weekly design touchpoints with the client in which design direction is shared and new feature ideas are brainstormed. I developed prototypes from wireframes established during those meetings.
For a given wireframe, I'd generate between three and five variants in line with Kandji's brand guidelines to define an initial direction.
After initial drafting, designs were shared with client leadership to confirm that the direction was in support of their organizational goals and user needs. During the development process, the design was tweaked to effectively meet technical limitations while still maintaining Kandji's signature sheen.
Feedback was interpolated into further rounds of design and deployed into A/B testing. Kandji deployed the variants that performed well across their key metrics into their live environment. The successful variants informed trends for new feature development with the client, and the cycle would begin again.
Lifespring is an Austin-based chiropractor service. After a recent redesign hadn't met their goals, they needed another pass through their existing designs, as well as more deliberate support and communication with their development team.
I redesigned targeted pages that were contributing to high bounce rate. Users were having difficulty signing up and submitting their information, so I created a cleaner, more inviting portal to allow them to submit information. I also redeveloped their Testimonials page to more effectively showcase the popular athletes that Lifespring had professional relationships with.
Importantly, the previous redesign had failed because of stilted communication with the engineering team, so this project necessitated multiple rounds of diligent QA to validate that the designs were making their way to the live environment. I accomplished this using simple sticky note markup boards in Figma, detailing changes to be made down to the pixel and border radius.